Summer bummer: The season's half over and you still can't
fit into that bikini. Some super-savvy marketers of weight-loss products
hope they've got your number.
Pills and diet plans promising to help shed pounds in days have made the weight-loss industry a more than $62-billion-a-year ,
up from about $38 billion 10 years ago, estimates Market Data. But most
diet pills haven't been approved for safe weight loss by the Food and
Drug Administration, and products often make unsubstantiated scientific
claims, consumer experts say. Dietary supplements don't need to register
with the FDA nor get approval before going on sale; the FDA only takes
action if the product later proves to be unsafe.
Several companies, however, promise their products will help you slip
into that little black dress. And consumers seem as eager as ever to
reach deep into their wallets for a quick, easy fix.
The FDA -- which just approved two new diet pills this summer for the
first time in 13 years, Qsymia and Belviq -- tries to warn consumers
against dangerous products by updating its list of "tainted" weight-loss
supplements, meaning it has identified hidden active ingredients, and
the Federal Trade Commission looks for misleading and false advertising.
But with the number of new products that hit markets, officials say
they find it difficult to keep up.
"These products don't require any pre-approval, and the government lacks
the resources to look at more than a handful of them," said the FTC's
Richard Cleland. "One of the problems is consumers assume these products
wouldn't be out in the marketplace unless the FDA or FTC had approved
the product, and that's just not the case."
Some companies create fake news sites with reviews of their products that they can link to on their Web sites, Cleland said.
"The most dangerous thing is the consumer is going to think the
is in the pill," Cleland said. "If there was a pill out there that was
going to cure the weight-loss problem, we would have it."
Some of the latest fads:
Radiofrequency waves. LipoTron 3000, ringing in at up to $85,000, is a
device that's part of the larger Lipo-Ex program and uses radiofrequency
waves to target fat cells. It hasn't been approved by the FDA as a
weight-loss product, but as a device for pain relief and increased
circulation, said Mark Durante of Advanced Aesthetic Concepts, the
distributor of the product. Three medical spas reached by USA TODAY,
including Tampa's Signature Medical Spa, Chicago's Sculpt Medical Spa
and New Jersey's Baxt CosMedical, said the device was a non-invasive
alternative to liposuction.
Super supplements. Consumers are instructed to use HCG Platinum, or
"bottled confidence," in conjunction with a diet consisting only of
foods from a "healthy foods list." For 30 days, dieters eat mostly lean
protein and vegetables and drink two 1 milliliter drops of the
supplement, which is sold at about $130 for a two-month supply. Just
last month, however, the FDA warned against over-the-counter HCG
products and said it issued warning letters with the FTC to companies
illegally marketing these products as weight-loss aids.
"Sprinkle" crystals. Sensa is a "sprinkle" diet that doesn't require any
change in the foods you eat or ramped-up exercise routines. All you
have to do is add the crystals on every dish -- as simply as you would
salt and pepper, its Web site boasts, to enhance smell and taste so you
feel full sooner. It also points to a six-month study that showed
participants lost weight, but there haven't been any studies that
determine long-term effects. Sensa sells a "complete" six-month package
for $289.
"This is largely, if not entirely, a complete fraud," said physician
Sidney Wolfe, director of the health research group at Public Citizen.
"There's no scientific evidence." In an e-mailed statement, the company
said, "Sensa works for people who use it on all the foods they eat. The
system is simple, but you must do your part."
What does all this mean for those desperately seeking a solution?
"Popping pills or taking something because it's aggressively marketed
doesn't mean it's effective or safe," said Barbara Brooks, a senior
partner of the Strategy Group. "A certain amount of onus is put on the
consumer."
Summer is here and while we don’t have the pressure of
squirming into our last year’s two-piece, we do want to look good for
all those summer parties and beach fiestas coming up. Many experts
believe that the hot season is best to shed some extra pounds and go
from flab to fab because everyone is in an ‘out and about’ mood in
summer, unlike winters, when all one wants to do is snuggle up on a
family couch, watch television show reruns and snack on roasted dry
fruits and hot chocolate.
According to webmd.com,
the single easiest way to trim calories from your summer diet is to
load up on nature’s bounty. And this is easy as produce is at its peak
in summer. Besides being low in calories, fresh fruits and vegetables
are loaded with vitamins, minerals, antioxidants and fibre, which act as
appetite killing agents for our body. Drink wisely
Hot water is advised when a person is following a weight loss regime. The intake of hot water helps in smooth functioning of the digestive system, but it does not have a direct connection with weight loss, points out dieticians.
Slow metabolism is also the cause of excess weight gain. To speed up the weight loss process one should also try to speed up one’s metabolism. Hot water with honey and lemon maintains the metabolic cycle and removes toxins from the body which indirectly helps in weight loss.
Also, a fibre diet is advised for obese people because excessive intake of fibre activates the metabolism and doesn’t allow food to stay in the body for too long. Isabgol with a glass of water before dinner not only helps in reducing weight but also reduces the blood sugar levels and is advisable for heart patients,” states Dr Qadir.
Fruit juices are a big no-no for a weight loss regime. The reason why people believe fruit juice is bad is because it contains sugar. Fruit juice is naturally sweet due to fructose or fruit sugar, meaning that it’s naturally occurring sugar (not added sugars), but it still adds to your daily calorie total.
Smooth sleep pattern helps lose weight
In a recent study, 10 overweight volunteers went on a diet while sleeping an average of eight-and-a-half hours a night for two weeks and just five-and-a-half hours per night for another couple of weeks. It was noted that these volunteers lost more weight during the initial weeks of their diet, reports allure.com. Dr Abbas, however, says that there is a limit to which one can sleep and seven to eight hours of sleep is required for the effective functioning of the human body.”
Eat five times a day
The first basic step to lose weight is to break meals into various categories — early morning breakfast, breakfast, mid-morning snack, lunch, evening snack and dinner
“Having fruits is essential, but one should avoid banana and mango as they are high on sugar content and on calories,” says nutritionist Dr Ayesha Abbas. It is better to go for watermelons, melons and sweet lime. One should either have fruits 40 minutes before a meal or two hours after a meal.
“Skimmed milk, whole grain cereals, whole pulses, green leafy vegetables and salads should be included in one’s summer diet. Also, it’s a misconception that chicken or fish heat up the body temperature. Grilled or steamed fish is ideal for speedy weight loss as it is fulfilling and its mineral content covers up for the salts lost due to excessive sweating,” says nutritionist and physicist Dr Murad Qadir.
Tips that can help you lose weight
Wear tight clothes — Just the thought that overeating will make your pouch become apparent and remind you to eat less
Choose red sauces over creamier, white sauces
Use a smaller plate so that you automatically eat less
Don’t use the back of your chair — sitting up straight burns more calories than slouching
An apple before dinner helps kill your appetite and will make you eat less
(with Additional information from angelawilson.suite101.com)
Great low calorie summer food staples
Yogurt
Beans
Fish
Lemon
Cabbage
Published in The Express Tribune, April 25th, 2012.